TV Guide 's fortunes began to turn around with the September 4–10, 1953, issue – the magazine's first "Fall Preview" issue – when circulation hit 1,746,327 copies circulation levels increased steadily over time, to the point where TV Guide eventually became the most read and circulated magazine in the United States by the 1960s. By mid-August of that year, sales of the magazine had dropped 200,000 copies below that of the first issue. The launch as a national magazine with local listings in April 1953 became an almost instant success however, the circulation decreased over subsequent weeks, even as the magazine's distribution expanded to five additional cities (Pittsburgh, Rochester, Detroit, Cleveland and San Francisco) throughout the summer of 1953. Each of the cities that had their own local TV listings magazine folded into TV Guide were among the initial cities where the magazine conducted its national launch. The formation of TV Guide as a national publication resulted from Triangle Publications' purchase of numerous regional television listing publications such as TV Forecast (which was circulated in the Chicago area and, upon its first publication on May 9, 1948, was the first continuously published television listings magazine), TV Digest (which was distributed in Philadelphia and Pittsburgh, and was originally distributed under the title, the Local Televiser, when it was first released on November 7, 1948), and the New York-based Television Guide (which had its title abbreviated to TV Guide on March 18, 1950). Then, beginning with the July 17–23, 1954, issue, the listings in each week's issue changed to start on Saturday and end on Friday, which remained the listings format for all local editions until April 2004. From its first issue until the July 2–8, 1954, issue, listings within each edition of TV Guide began on Friday and ended on Thursday the July 9–16, 1954, issue began on a Friday and ended on the following Friday. The magazine was published in digest size, which remained its printed format for 52 years. The inaugural cover featured a photograph of Lucille Ball's newborn son Desi Arnaz Jr., with a downscaled inset photo of Ball placed in the top corner under the issue's headline: "Lucy's $50,000,000 baby". The national TV Guide 's first issue was released on April 3, 1953, accumulating a total circulation of 1,560,000 copies that were sold in the ten U.S.
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Five years later, he sold the editions to Walter Annenberg, who folded it into his publishing and broadcasting company Triangle Publications, but remained as a consultant for the magazine until 1963. Wagner later began publishing regional editions of The TeleVision Guide for New England and the Baltimore– Washington area.
TV GUIDE SERIES
Silent film star Gloria Swanson, who then starred of the short-lived variety series The Gloria Swanson Hour, appeared on the cover of the first issue. In 1948, he printed New York City area listings magazine The TeleVision Guide, which was first released on local newsstands on June 14 of that year.
TV GUIDE MOVIE
The prototype of what would become TV Guide Magazine was developed by Lee Wagner (1910–1993), who was the circulation director of MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities. Main article: TV Guide Magazine Prototype
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